This didn't start as a business. It started with something most people don't question until it becomes consistent enough to notice: Energy dropping earlier in the day, sleep becoming lighter and less reliable, and recovery taking longer than it used to, without any obvious reason why.
Like most people, the first instinct is to explain it away. Stress, a busy schedule, getting older. Maybe clean up a routine, add a magnesium glycinate supplement or two, and hope things start to improve.
But when nothing really changes, it forces a different question. Not "what else can I add?", but "what's actually missing?"